Lead Gen as a Service is an end to end program for a number of resellers working with a vendor on generating demand for a topical and complex solution. It uses the readership of Computing as its target audience to generate opportunities.
This service is specifically aimed at partners who are midmarket resellers, making the transition in to new technologies and solutions that require a helping hand in getting their resources up to speed, and needing a fast progression from investment to sale.
The program is put together with the vendor(s) in order to create the most relevant solution, the reseller partners are selected based upon their investment in, and desire to develop solutions around the technology. From there, Tech Data and Incisive Media build and deliver the training, communications and generate the nurtured, qualified and GDPR compliant leads.
Throughout the process, you, the reseller are trained on the technology, involved in the creation of collateral – featured on Computing’s website – events or webcast. The audience is pre-defined in order to ensure the best quality of opportunities. The opportunities are then qualified by Tech Data and nurtured to ensure that you receive qualified, quality and timely leads.
To get involved, simply contact a Business Development Manager at Tech Data that’s aligned to your area of investment.